谋局者 by Guiguzi (鬼谷子)

Trading is the best business

First, what is the business like?

First choose the model, then inquiry, purchase, logistics, warehousing, sales, after-sales, and handling of cargo damage, and finally buy low and sell high to earn profits.

Of course, it's a successful business.

Entrepreneurs, that is, newcomers to the business field, are overwhelmingly unable to complete this process.

Take the selection of models as an example. Newbies in business only have vague guesses about potential customer groups, which are often very far from the actual needs of the market, and only have unrealistic fantasies about the products to be sold. So, basically, neither the product nor the market, this first step will filter out half of the newbies.

Well, even with a keen eye, the best-selling product was selected at once, and the inquiry link is about to come. In fact, it is estimated that half of the novice businessmen do not know where to buy a certain product. If there is no acquaintance to bring one, they can basically only be deceived everywhere, and there will be no less detours to take. It was difficult to find a dealer, because the initial purchase volume was far from enough, and it was almost impossible to get a good purchase price, but there was no way, and I had to recognize it. Even the smallest purchase threshold may not be enough for a novice businessman.

Even if funds are raised, when purchasing, you must beware of getting shoddy defective products, or products that are about to expire. There is no need for dealers to give you the best products for newcomers.

Even if the procurement is smooth, you have to contact freight, shipping, and air transportation. If it is a cross-border business, it has to stand the test of customs, reporting, sampling, and scheduling, each of which requires professional knowledge.

Even if the logistics is smooth, there will be warehousing problems immediately, and this is a labor-intensive link, all kinds of people, everyone has different ideas, in the warehouse, in the warehouse, out of the warehouse, and infrastructure, electricity, network, security, monitoring , fire danger, etc., can not be bypassed.

Even if the warehousing is smooth, the sales link can stop more than half of the entrepreneurs. How to increase the passenger flow? TV commercials, or internet marketing? Membership Points Boost Repeat Customers? The salespeople you can hire are basically not the gods of sales, but come to mess around. How can you ask them to sell your products when the products are highly homogenized? How to train, will it really produce a little effect? How to assess performance and establish a reward and punishment system to really stimulate the initiative of salespeople?

Even if the sale goes well, the salesman is very capable, eloquent and rhetorical, so there will be no less potential after-sales disputes, such as the problems of the product itself, the loss of expectations after exaggerating the sale, and consumer complaints that cannot be completely avoided no matter what you do. The risk of prosecution, this may be the most troublesome, unavoidable, and most worthy of a smile!

Even after the sale, it can be handled smoothly, but you have to deal with unsalable products, damaged goods and expired products. You have no choice but to throw them away. This is an inevitable and unavoidable loss.

Go through hurdle after hurdle, and if there's anything left, it's your profit.

As experienced entrepreneurs know, I haven’t talked about a lot of processes, such as political and business relations, legal affairs, finance, taxation… Each of them is enough to give you a headache.

And what about transactions? Buy low and sell high, or sell high and buy low, how simple.

However, this simplicity is just a simple process, and does not require warehousing, logistics, management, after-sales, etc., and is by no means simple in the sense of difficulty.

That is to say, the transaction is very simple in terms of the process. Just click to buy and then click to sell, but in the end, there are very few people who actually buy low and sell high, because in the sense of difficulty That said, it's not simple at all.

Between buying one by one and selling one by one, a lot of learning, research, analysis, review, and planning are required.

That is, before victory, a process is also required, but it is mostly intangible and intellectual and executive.

When it comes to good news, if you spend the time you would have spent on selection, inquiry, procurement, logistics, warehousing, sales, after-sales, and damage to goods, you can use it to study, study, analyze, review, and plan. Over time, your business will be huge. Probability can.

That's when you realize that trading is really the best business.

交易是最好的生意

首先，生意是怎樣的？

先是選款，然後詢價、採購、物流、倉儲、銷售、售後、貨損處理，最終完成低買高賣，賺到利潤。

當然了，這是成功的生意。

創業者，也就是生意場的新人，絕大多數，都不能完成這個過程。

就拿選款來說吧，生意新手只對潛在顧客群有個模糊的猜想，往往和市場的實際需求差得非常遠，而對要銷售的產品本身，也只有不切實際的幻想。所以，基本上，既不懂產品，也不懂市場，這第一步就會過濾掉一半的新手。

好吧，即使慧眼如炬，一下就選中了暢銷品，馬上就要到詢價環節。實際上，估計有一半的新手生意人，根本不知道某商品該向何處採購，如果沒有熟人帶一把，基本只能到處被騙，該走的彎路一個也不會少。好不容易找到經銷商，因為最初採購量遠遠不足，幾乎不可能拿到好的採購價，但也沒辦法，也只能認了。甚至，就連最小的採購門檻，對生意新手來說，也不一定拿得出足夠的採購款。

即使籌措到了資金，採購時，又必須提防拿到以次充好的殘次品，或者快要過期的產品，經銷商沒必要把最好的產品給初來乍到的你。

即使採購也順利，也得聯絡貨運、船運、空運，如果是跨國生意，還要經受海關的考驗，報備、抽檢、排期，每一項都需要專業知識。

即使物流也順利，馬上就會遇到倉儲問題，而這是人力密集的環節，形形色色的人，每個人都有不同的想法，入庫、在庫、出庫，以及基礎設施，電、網、安防、監控、火險等，都繞不過去。

即使倉儲也順利，銷售環節就可攔下一多半的創業者，如果提升客流量？電視廣告，還是網路行銷？會員積分促進回頭客？你能僱到的銷售員，基本都不會是銷售之神，而是來混日子的，如何在產品高度同質化的當下，請他們把你的商品賣出去？如何培訓，才會真的產生一點效果？如何考核業績、設立獎懲制度，才能真的激發銷售員的主動性？

即使銷售也順利，銷售員能力很強，口若懸河、誇誇其談，那潛在的售後糾紛就不可能少，商品本身問題、誇大銷售後的預期失落問題、不管怎麼做也無法完全避免的消費者投訴甚至起訴的風險，這可能是最頭疼、最無法迴避、也最需要笑臉相迎的一環！

即使售後也順利處理，但你又得面對滯銷品、貨損和臨期品的處理，沒有選擇，你只能丟掉它們，這完全是必然且無法避免的損耗。

經過這一關又一關，如果還有剩下的，就是你的利潤。

而有經驗的創業者都知道，我還少說了很多過程，比如政商關係、法務、財務、稅務……每個都夠你頭疼的。

而交易呢？低買高賣，或者高賣低買，多簡單。

不過，這簡單，只是流程上的簡單，不需要倉儲、物流、管理、售後等，而絕非難度意義上的那個簡單。

也就是說，交易，在流程上看，是很簡單的，點一下買入，再點一下賣出就好，但最終真的實現低買高賣的，卻寥寥無幾，因為從難易的意義上來說，它一點也不簡單。

在按一個買，和按一個賣之間，需要大量的學習、研判、分析、復盤、計劃。

也就是說，在勝利之前，也需要一個過程，但它主要是無形的，而且是智力和執行力的。

好消息時，如果你把原本要投入選款、詢價、採購、物流、倉儲、銷售、售後、貨損的時間，用來學習、研判、分析、復盤、計劃，假以時日，你的生意大概率能成。

這時你就會發現，交易真的是最好的生意。

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